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[Article Digest] How Simply Audiobooks Tests To Ensure Launch Success
Canada-based Simply Audiobooks launched a series of tests to ensure the success of its Netflix-like subscription product launch in the U.S. First, they tested search engine optimization techniques. Changing the homepage's title tag from "audio book rentals" to "free audio book" increased the site's search ranking for "audio book" from the sixth page of search results to one of the top 10 positions on page one. . . . click here

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