Articles tagged with Video

[Case Study] eSewingWorkshop.com - A Video Lesson Site Finds Success Through Simple and Explicit Instruction

How did a popular sewing teacher turn her offline popularity into online profit? With eSewingWorkshop.com an online membership site devoted exclusively to Houshan's video sewing lessons. The founder and her team faced a special challenge in that many sewing enthusiasts aren't necessarily web savvy. They have grown the site to over 16,000 free and paid members by both finding those sewers who are web savvy and following a number of best practices in making their site (and conversion process) easier for even the most basic user. . . . click here

[Sample] Subscription Upgrade Offer to Free Email Opt-ins -- The Sovereign Investor
Looking for ideas to convert free email opt-ins to paid subscribers? Check out this offer from The Sovereign Investor, which combines a great headline with a promotional video. . . . click here

[How To] Subscriber Video Testimonials: 5 Content Tips, a 3-Step Outreach Strategy, Vendor Options, and Real-life Samples

Want to improve your paywall conversions or on-boarding campaigns by adding subscriber video testimonials? Insider's How-to Guide brings you the practical nuts-and-bolts details, including how long videos should be (hint: well under 30 seconds), how to convince customers to create great videos for you, and which vendors specialize in video testimonial tools. Features tips for both B2B and B2C sites. Plus, see real-life samples of video testimonials in action from four publishers such as Angie's List and Emergency Medicine Practice. . . . click here

[Case Study] B2C Boating Enthusiast Site Combines Magazine-Style Articles with Multimedia Content to Attract Subs and Ad Revenues

Publisher Glen Justice describes how Mad Mariner created a successful consumer boating enthusiast site with a hybrid business model. Discover how their experiments with social media and audience surveys are driving lots of traffic -- and see our five suggestions for how they could improve lead gen, conversions, site design, and ad sales.

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[Case Study] Online Cooking School Uses High-Quality Videos to Attract Members and Land Partnerships

Online education systems have to offer more than quick-tips. See how subscription-based online cooking school Rouxbe uses trained chefs and film-industry professionals to create top-notch video content, quizzes, and instructor feedback to attract members needing more than just a recipe . . . click here

[Article Digest] Video Library Feature Helped CooksIllustrated.com Convert 230,000 Paid Web Members
Cook's Illustrated launched a library of its own videos demonstrating cooking techniques in April 2007. Some videos are free on the site as teasers to entice visitors to convert to view the entire video library . . . click here

[Article Digest] How StomperNet Sold 1,000 $797 Subscriptions in 11.5 Hours: Video Marketing
StomperNet, an online marketing training site, sold out 1,000 spots for year-long subs (priced at $797/month) in 11.5 hours by limiting the number of seats offered. Prices were released the day before sign-ups to build suspense. . . . click here

[Article Digest] Glenn Beck Expands Premium Video Content for Membership Site
Fox News Channel talk-show host Glenn Beck is developing subscription-based online TV programs, with some observers speculating he could launch a full-fledged premium video site or his own cable channel after his contract with Fox expires at the end of 2011. Beck's production company has been s . . . click here