Articles tagged with a/b testing

[On Demand] Best Subscription Marketing A/B Tests of 2010 -- 7 Inspirational Winners

See creative samples and results data for 7 A/B split tests of online marketing campaigns and paywalls to sell subscriptions. Includes real-life tests of online marketing for magazines, online video subscriptions, and membership sites. Plus, a testing expert shares a three-step methodology for developing a testing plan to improve conversions. . . . click here

[On-Demand] Paywall Optimization: How to Improve Your Subscription Conversions

In this recorded presentation, Anne Holland tells you how to change your paywalls so you sell more subscriptions. Includes guidelines on the amount of free-vs-fee content on your site, the paywall pathway, entry strategies that work best, paywall design tips, and pricing layout psychology. 45-minutes. . . . click here

[Powerpoint Download] Subscription Paywall Optimization Guidelines

Use Insider's exclusive 34-slide presentation deck to print out handouts, train your team, and as the basis to create your own presentations about what needs to be fixed for your company's paywalls and barrier pages. . . . click here

[On-Demand] A/B Testing Case Studies of Subscription & Membership Sites
Natalie Myers

See creative samples and results data from seven A/B tests conducted by subscription and membership Web sites including a B2B publisher, a virtual world, an investment advisory newsletter, a personal nutrition site, and an online club for military vets. The average test increased response rates by 25%. You'll see what worked, and what did not. Also includes basic testing guidelines and names of low-cost testing tools. . . . click here

[Sample] Individual Article Barrier Page (With a HUGE Red Button) -- DismalScientist
DismalScientist's huge barrier page button, compellingly written and appearing above the fold proves a triumph. . . . click here

[Tips] How to A/B Test Your Best SEO Landing Pages Without Risk: Top 10 Guidelines

Summary: Nearly 97% of subscription and membership site executives surveyed by Subscription Site Insider say they rely on SEO (Search Engine Optimization) as one of their key tactics to acquire new customers. With A/B testing, you can gain up to 40% more orders from the same amount of search traffic. But, it's scary -- what if you risk your SEO ranking when you test pages? Follow these 10 guidelines, and you'll be safe: . . . click here

[Article Digest] How IMVU Got 15% More Paying Users by A/B and Multivariate Testing its Main Landing Page
Sometimes a seemingly minor change on a landing page can have a significant impact on conversions. IMVU, for example, had no idea that removing the login boxes and buttons in the upper right corner of the page and replacing them with a simple 'Member Login' text link would increase the number of paying users by 10.2%. . . . click here

[Article Digest] Short vs. Long Copy A/B Test: Sub Gets 14.5% Lift in Paid Subscriber Conversions
Cancellation policy copy on subscription order forms is seldom first on marketers' list to test. But VetFriends.com thought it important enough and got a 14.5% lift in free-registrant-to-paid-subscriber conversions. . . . click here

[Article Digest] Button Copy A/B Test: Cabot Heritage Corporation Gets 22.9% Lift in Newsletter Opt-Ins
"Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests 'Subscribe' vs. Offer Copy" WhichTestWon.com articleEven that smallest change can have a big impact on conversions. . . . click here

[Article Digest] Homepage A/B Test Lifts Sign-up Button Clicks 21.3%
Subscription health and fitness tracking site, DailyBurn (formerly Gyminee), conducted its first A/B test on the site's homepage, since that's where they were directing most of their traffic (enough to get conclusive results). . . . click here

[Article Digest] How AmericanGreetings.com Increased Free Trial Conversions 30% While Decreasing Cost per Acquisition 20%
Before creating and testing multiple landing pages for several different audience segments, AmericanGreetings.com traffic had two options: to go to the homepage or go to the site's only landing page. . . . click here

[Article Digest] How Simply Audiobooks Tests To Ensure Launch Success
Canada-based Simply Audiobooks launched a series of tests to ensure the success of its Netflix-like subscription product launch in the U.S. First, they tested search engine optimization techniques. Changing the homepage's title tag from "audio book rentals" to "free audio book" increased the site's search ranking for "audio book" from the sixth page of search results to one of the top 10 positions on page one. . . . click here

[Article Digest] Playboy.com Uses A/B Testing to raise Online Sub Sales 9% Annually
How do you get web visitors to convert into subs buyers? Playboy Enterprises, Inc. used A/B testing to grow online subscription revenues 9% each year. They tested homepage promotions, landing pages, order pages, exit pop-ups, and pricing. . . . click here

[Article Digest] How BLR Boosted Free Trial Sign-ups from SEO Traffic by 150%
B2B publisher BLR (formerly Business & Legal Reports) boosted free trial sign-ups on key SEO entry pages 150% by testing headlines, copy, navigation options, and registration forms. BLR's marketing team tested three site pages optimized for HR.BLR.com's highest traffic-generating keywords. . . . click here

[Article Digest] How to Create an Online Subscription Product That's Separate But Complimentary to its Print Counterpart
Tips from Taunton Press on how they relaunched FineWoodworking.com into a paid subscription product separate from the print magazine. Tip: They offered much more than archives of print articles. . . . click here

[Article Digest] Preview Tool Doesn't Help Magazines.com Increase Conversion Rates
Testing a preview tool before implementing it led to some surprising results for magazine subscription service Magazines.com. First of all, it decreased conversions. Magazines.com hypothesized that allowing visitors to view what's inside a magazine before purchase would lift conversion rates by improving visitor confidence and user experience. . . . click here

[Article Digest] MarketingSherpa Tests Adding Article Expiration Dates to Subject Lines
MarketingSherpa thought its articles would attract more readers if expiration dates (the date content went behind the pay barrier) were added to email newsletter subject lines. Instincts told them the addition would have an 'act now' impact and get higher open and clickthrough rates. . . . click here

[Article Digest] Hearst Magazines Uses A/B Testing to Generate 2.2 Million Print Subs from Online Channels
Hearst Magazines used online testing and database marketing to get 2.2 million print subs from online sources in 2008. Continually testing different pricing, creative, and marketing messages online and making changes according to the results was a big key to its success. . . . click here

[Article Digest] Surprising Landing Page Test Results Boost Ancestry.com's Revenue $500,000
Ancestry.com tested three different landing pages for their 30,000+ affiliates to see which would convert more visitors into free trial (w/credit card) users. The existing landing page had averaged a 2.47% conversion rate with qualified affiliate-referred prospects arriving from search marketing efforts. . . . click here