Articles tagged with ad sales

[Article Digest] Local Newspaper Sells $77,000 in Online Ads by Packaging SEO with Ad Placements
News Tribune, a Missouri-based newspaper, generated $77,000 in online ad sales within one week by offering a bundled ad program to 15 exclusive advertisers. The bundle included 25,000 monthly online ad positions within local news story pages and "enhanced status" on search results pages within the site. . . . click here

[Article Digest] How Local Newspapers Get 58% of Prospective Advertisers to Advertise Online
Want to get 58% of advertisers who meet with sales staff to purchase online advertising? Local, Minnesota-based newspaper, the Hutchinson Leader, got that result when switching from several small ads to one or two large 'skyscraper' ads in the right column. . . . click here

[Article Digest]How to Generate Over $200,000 in Online Advertising by Bundling Ads with SEO Pages
Tacoma News Tribune and Palm Beach Post, two local newspapers, combined sold $670,000 in online ads by packaging display ad impressions with a search-engine-optimized 'Business Profile Page' to a limited number of advertisers. . . . click here

[Article Digest] How Print Subscription Newsletter Publisher, HCPro, Launched Online Ancillary Revenue Streams of Nearly $2 Million per Year
As of 1998, roughly 75,000 healthcare professionals purchased one or more subscriptions to HCPro's 30 different print newsletter products. But, over a period of four years, only 5,000 had signed up for the company's free online newsletter and it wasn't generating any revenues. . . . click here

[Article Digest] How Computerworld Got 35% of Total Revenues Online in the U.S.
Computerworld grew online revenues by generating leads from its websites for advertisers and sponsors, while delivering highly valuable content to readers. Less than 30% of website content came from the weekly print newspaper aimed at buyers and operators of technology products. . . . click here

[Article Digest] Forbes.com Grows Online Revenue 57% by Creating Content Unique to Online Readers
Unlike most print publications, Forbes.com didn't regurgitate content from the print magazine. The site included articles, audio, streaming video and interactive tools unique to online readers. Because the web offers more space, coverage of various topics was deeper and the number of topics was broader than in the magazine. . . . click here

[Article Digest] How Aviation Today Sold Podcast & Webinar Sponsorships by Integrating Editorial & Marketing Content and Print & Online Promotions
Access Intelligence's Aviation Today turned a profit from its webinar and podcast sponsorships by working both editorial and marketing content into them and by using both print and online mediums to boost attendence/listeners. Aviation Today used a pay-per-view model by which attendees paid $297 each to see one webinar. . . . click here