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[Article Digest] Cabot Heritage Markets Stock Advisory Subscription Newsletters via Ads in Competitor's Email Newsletters
Julie DeFelice, Ecommerce Director of Cabot Heritage, started testing buying ads in competitor email newsletters, such as TheStreet.com, CBS Marketwatch and Raging Bull, in late 1999. She boiled down Cabot's traditionally lengthy copy to 35-75 words for the ads, and used a mystery stock and a free offer to get response. . . . click here
[Article Digest] InvestmentHouse.com Uses Different Tactics to Market Paid Email Newsletters at Different Price Points
InvestmentHouse.com published three different stock advisory email newsletters for consumers. CEO Eric Aafedt discovered different tactics worked best to sell subscriptions to each: . . . click here



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