Articles tagged with advertising

[On Demand] Paid Subscription Marketing via Facebook Ads: Best Practices for Ads & Landing Pages, Plus Real-Life Examples

Facebook ads are going to be even more important than Google ads for many audience development pros and membership site marketers. But, you can waste a lot of money if you don't know what you're doing. See best practices for designing ads and landing pages, plus get tips on audience targeting, bid management, and campaign monitoring to determine ROI . . . click here

[How-to] Getting Started with the Facebook Ad Manager: Six Lessons to Help You Launch Your First Campaign

Insider's practical guide to using the Facebook Ad Manager features six lessons that will help you set up your first test campaign the right way. It features advice on choosing the right type of ad, setting budgets, targeting options, and more . . . click here

How Does AdSense (or Other Ad Network) Revenue Affect Your Site's Worth on the M&A or Private Equity Marketplace?

AdSense sites tend to get dismaying low valuations. Far lower, certainly, than subscription sites and sites that sell ads directly to sponsors. This valuation primer explains why and offers three specific solutions to the problem. AdSense revenues may be a great addition to your subscriptions. Investors love hybrid model sites, but you have to build your business carefully. Learn how. . . . click here

[Case Study] B2C Boating Enthusiast Site Combines Magazine-Style Articles with Multimedia Content to Attract Subs and Ad Revenues

Publisher Glen Justice describes how Mad Mariner created a successful consumer boating enthusiast site with a hybrid business model. Discover how their experiments with social media and audience surveys are driving lots of traffic -- and see our five suggestions for how they could improve lead gen, conversions, site design, and ad sales.

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[Article Digest] CinemaNow Combines Revenue Streams: Advertising Sales, Pay-Per-View, and Subscriptions to Movies
After complex negotiations with various film studios, CinemaNow gained the rights to present a library of films online. The problem was the rights for each film could vary - some could only be shown online to an audience in a particular country, others could only be shown as pay-per-view, and others might be included in a subscription library. . . . click here