Articles tagged with affiliate marketing

CASE STUDY: SportsBettingProfessor.com Wins With Affiliate Marketing and Low-Ball Pricing

While there's a clear niche for information on sports gambling, most PPC advertisers won't open campaigns for them. Yet SportsBettingProfessor.com has been able to thrive, mainly through the use of affiliate marketing and low-ball pricing. Co-owner Mike Zenga spoke to us about how he pays his affiliates, the results of his pricing tests, his use of welcome videos and overlays, and why being different was more successful than copying other sites. . . . click here

CASE STUDY: IdentityForce Sells 1 Million Subscriptions across B2C and 4 Different B2B Niches

When providing data monitoring and concierge services online, it's easy to stick to one niche market. But IdentityForce has been able to sell one million subscriptions to both B2C and B2B audiences, with 40 groups accounting for half of their subscribers. CEO Steve Bearak spoke to us about how the company generates and closes group sales, as well as how it optimized its conversion pages for trial offers. Plenty of actual data in this case study, including affiliate commission fees and conversion percentages when partnering with other sites. Also, great Web design tips to optimize your conversion pages! . . . click here

[Tips] Affiliate Marketing for Subscription Sites: Budgeting & Recruitment

Similar to ecommerce sites, typical subscription sites targeting consumers -- or B2B sites with mass appeal -- tend to get 10-20% of total new customer acquisition through performance marketing partners (aka affiliates). Discover how to meet affiliates, recommended commission structures, how much you should budget for affiliate marketing, and whether you should handle this in-house or hire an agency. . . . click here

[Sample] Landing Page for Generic Affiliate Campaigns -- Cook's Illustrated
Affiliates are compensated on results only, so you need to give them campaign landing pages that are designed to maximize results. This very-clean design from Cook's Illustrated with no nav bar or other distractions is a great design that may work for you as well. . . . click here

[Article Digest] Selling eBooks & Subscriptions to Consumers Online: Hard Lessons from a Get-Rich-Quick Publisher
Shawn Casey, Founder and CEO MiningGold.com, a publisher in the 'How to get rich on the Internet' niche, sold $30 million worth of his own information products online from 2001-2009. In 2002, he revealed these tips from his own experience for mainstream publishers to learn from. . . . click here

[Article Digest] How StomperNet Sold 1,000 $797 Subscriptions in 11.5 Hours: Video Marketing
StomperNet, an online marketing training site, sold out 1,000 spots for year-long subs (priced at $797/month) in 11.5 hours by limiting the number of seats offered. Prices were released the day before sign-ups to build suspense. . . . click here

[Article Digest] FriendFinder Networks Thrives on Niche Marketing Thru Affiliates to Reap Longer Term Subs and Higher Renewal Rates
A trailblazer when it launched in 1996, subscription-based dating site FriendFinder Networks Inc. nurtured affiliate relationships to drive traffic to its 16 niche sites including AsiaFriendFinder, FrenchFriendFinder, JewishFriendFinder and SeniorFriendFinder. . . . click here