Articles tagged with apps

[Case Study] MapMyFitness: How to get 180,000 Paid Buyers & 30,000 Tell-a-Friend Referrals Per Day for User-Generated Content

Is your company wed to a particular publishing platform or revenue model because "we've always done it this way"? Be inspired by our exclusive Case Study of MapMyFitness, profiting from being truly agnostic. They are agnostic toward platform -- publishing mobile apps, websites and printed materials. They're agnostic toward revenue models, selling ads, app downloads, and recurring site memberships not to mention non-content ecommerce products. And their sales are doing just fine, thank you very much. Plus, you've got to love their social marketing focus -- they get 30,000-40,000 'tell-a-friend' referrals per day! . . . click here

[Case Study] Food and Health Communications Has Winning Combo with Member Library and One-Off Products

Many online publishers think they need to be great either at running a membership site or creating one-off information products. Food and Health Communications proves that it is possible to do both well. The company recently recast their paid print newsletter into an online-only member library, allowing them to charge more while cutting costs. Plus it has a winning formula for monetizing news with quick, innovative product creation and savvy marketing. . . . click here

[Checklist] Marketing and Selling iPad Apps

With the growing popularity of iPad, every publisher should be considering how to produce iPad apps for their customers. There's a science to growing app profits and it starts with taking very specific steps both pre-launch and in the marketing and sales of the app. From pricing to getting customer data, our five-page checklist takes you through the steps to make sure your are maximizing your app profits. . . . click here

[On Demand] Subscription App Publishers Reveal Sales Secrets

Guest starring Popular Science's Mike Haney and SpeedDate founder Simon Tisminezky, this 42-minute on-demand webinar reveals:

Pricing: Which prices work best for content apps.

Offers: Discounts, "sale", extended term, and premium offers buyers respond best to.

Marketing: How to aggressively promote app sales.

Working with Apple

Subscriber Privacy: Clever ways to get buyers to agree to give you their contact info.

Metrics: What you can measure, what you can't, and how to use the numbers to improve your promotional tactics

. . . click here

[Case Study] Mobile Publisher Uses Browser-Based Tech, Not Apps, to Create Premium Magazines for Any Device

Mark Edmiston, former CEO of Newsweek and founder of M&A firm The Jordan, Edmiston Group, describes his new mobile publishing venture. See why the company chose browser-based technology, not apps, to deliver content, and why they've set aside 35% of subscription revenues to pay content contributors. Also includes a Facebook sweepstakes campaign that generated up to 1,000 free-trials a day . . . click here

[Article Digest] Magazine iPad & iPhone App Pricing: Most Under $5
Print magazines are testing apps offering single issue sales. On Wednesday, May 26, 2010, Wired Magazine launched an iPad edition for $4.99. Within 24 hours, it had 24,000 downloads (estimated gross $119,760.) . . . click here