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[Checklist] Renewals & Retention Optimization
Use this 5-page checklist to review how your site's renewal and automated billing procedures can be improved so you get a higher renewal rate, with fewer declines, cancels, and charge-backs.
This is essential for any membership site wishing to reduce churn. The checklist covers: marketing activities, email programs, metrics to review, content/editorial tasks, and customer service. Plus, also covers site license renewal activities. . . .
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[Sample] Annual Subscription Auto-Renewal Email Notice -- ConsumerReports.org
By the nature of their brand -- the non-profit that watches out for consumer's interests -- ConsumerReports.org is a great subscription site to copy if you want to do autorenews as ethically and legitimately as possible. This autorenew notice (which is the only information sent about the renewal), sent via email to millions of customers annually, uses best practices including: . . .
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Thurs Feb 16, 2-3pm ET
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