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Articles tagged with cross-selling

[Article Digest] Offering Free Trials to Ancillary Buyers
National Health Information LLC, a business-to-business newsletter publisher, bucked stagnant subscription revenues by creating ancillary books, manuals, and reports out of existing content, and then offering ancillary product buyers a free trial to one or more of its $300-$400/year subscription newsletters via email. . . . click here

[Article Digest] The Motley Fool Cross-Sells 10% of Subscribers to Higher Priced Services, Increases Revenue Per Order 53%
The Motley Fool overcame two major challenges when developing its cross-sell program. First was balancing sales pitch intensity and frequency to get the desired outcome. The investment newsletter publisher discovered 2 to 3 emails per week were successful at getting initial acquisitions from the house list. One email every two weeks worked when cross-selling subscribers other subscription products. . . . click here

[Article Digest] How to Get Email Newsletter Opt-ins to Purchase $100-$200 Subscriptions Using Low-Cost One-Off Products as Bait
Using low-cost one-off products to bait email newsletter opt-ins into purchasing $100-$200 subs paid off for Element K, a publisher of how-to content for IT professionals, confirming their belief that targeting customers yields far better results than marketing to outside lists. . . . click here