Articles tagged with direct postal mail

[Sample] Direct Postal Mail Renewal Notice & Credit Card Update Form -- Golf Odyssey
Many states now require you to send a printed renewal notice before auto-billing six-month or annual subscriptions. Here's an example of such a letter that also gets subscribers to update their credit card info, so you avoid credit card breakage when you submit those bills. . . . click here

[Sample] Early Registration Conference Ticket Offer to Past Attendees- InfoCommerce Group
This is an exceptionally classy version of a first-wave mailing for a ticketed real-world conference. It's relatively low cost and easy to produce, plus it probably gets a great response rate. Recipients were past attendees of the conference, so they may be willing to buy based on an early bird offer alone … . . . click here

[Article Digest] PreachingToday.com Grosses ~$400,000 Selling Subscriptions to Preachers
TheWeb team at Christianity Today, founded in 1956 by Billy Graham, discovered 20% of traffic to their eponymous, ad-based consumer site was from professional pastors. The organization already had success selling offline media (books, audiotapes) via offline channels (print ads, etc.) to preachers, so they knew preachers would pay for content. . . . click here

[Article Digest] VersusLaw Sells Website Subscriptions via Direct Postal Mail Campaign
At $6.95 per month, VersusLaw, a searchable online database of case law, was by far the cheapest of its peers online. Therefore Marketing Manager Tim Jones had to keep costs down and conversions high. He aggressively promoted a free email newsletter which in turn carried ads for the paid subscription service. . . . click here

[Article Digest] Book Marketing Update Tests $1 Teleseminar as Marketing Device to Sell $19.95/Month Subscriptions
In 2001, Bill Harrison, Publisher at Bradley Communication, found that his postal direct mail campaigns were no longer profitably selling $397 annual subscriptions to the print B2B newsletter 'Book Marketing Update.' He decided to test changing the pricing to $19.95 per month on a recurring basis (the annual offer did not automate renewals). . . . click here