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[Case Study] eSewingWorkshop.com - A Video Lesson Site Finds Success Through Simple and Explicit Instruction
[Case Study] eSewingWorkshop.com - A Video Lesson Site Finds Success Through Simple and Explicit InstructionHow did a popular sewing teacher turn her offline popularity into online profit? With eSewingWorkshop.com an online membership site devoted exclusively to Houshan's video sewing lessons. The founder and her team faced a special challenge in that many sewing enthusiasts aren't necessarily web savvy. They have grown the site to over 16,000 free and paid members by both finding those sewers who are web savvy and following a number of best practices in making their site (and conversion process) easier for even the most basic user. . . . click here

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