Articles tagged with facebook

[On Demand] Paid Subscription Marketing via Facebook Ads: Best Practices for Ads & Landing Pages, Plus Real-Life Examples

Facebook ads are going to be even more important than Google ads for many audience development pros and membership site marketers. But, you can waste a lot of money if you don't know what you're doing. See best practices for designing ads and landing pages, plus get tips on audience targeting, bid management, and campaign monitoring to determine ROI . . . click here

[How-to] Getting Started with the Facebook Ad Manager: Six Lessons to Help You Launch Your First Campaign

Insider's practical guide to using the Facebook Ad Manager features six lessons that will help you set up your first test campaign the right way. It features advice on choosing the right type of ad, setting budgets, targeting options, and more . . . click here

[Case Study] Facebook Integration Fuels Growth for Genealogy Research/Social Networking Membership Site

Discover how FamilyLink.com piggybacked on Facebook's popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke with CEO Paul Allen, an online subscriptions pioneer who previously founded Ancestry.com, to learn how the site attracts a flood of referrals from Facebook, and how it uses email updates to generate leads for its paid memberships. . . . click here

[Article Digest] Ode Magazine Increases Digital Subs 10-Fold with Aggressive Social & Email Marketing
Ode, a magazine about positive social, environmental, and economic change, grew its digital subscriptions 10-fold in six months through email marketing to new subscribers, renewal subscribers, domestic subscribers, and international subscribers. . . . click here