Articles tagged with free trials

[Case Study] How Golf Odyssey's Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines

Publisher David Baum shares the secrets of success in Golf Odyssey's 20-year run as a subscription newsletter for golf-related travel tips. See how they use a search-optimized free content site to drive traffic to their subscription site and newsletter offer, and how emails, print renewal notices, and payment-recycling tactics are improving conversions while reducing card declines and chargebacks. . . . click here

[Tips] FTC's 'Clear and Conspicuous' Standard for Online Marketers

Avoid common mistakes that could get your subscription marketing labeled "deceptive" by the FTC. Download these guidelines on offers and required disclosures, such as the "Four Ps": Prominence, Presentation, Placement, Proximity . . . click here

[Article Digest] Registration Form Headline Gets 113% More Visitors to Sign Up for a Free Trial
Form headlines seriously impacted free trial conversions for Business and Legal Resources' Safety.BLR.com. The B2B subscription site discovered that a longer headline, "Create Your Profile for FREE and UNLIMITED Access," got 113% more visitors to fill out the free trial form than the shorter, "Try Safety.BLR.com Risk Free," headline. . . . click here

[Article Digest] Encyclopedia Britannica Online Transitions from 100% Free to Offering Paid Subscriptions
After the advertising slump of 2000-2001 slammed Encyclopedia Britannica Online's revenues, the site decided to pull much of its content behind a paid subscription barrier. The team decided to make the difference between free and paid content very clear by placing everything with the Britannica brand behind the wall, and leaving their other brands, such as the Merriam-Webster Dictionary, 100% free. . . . click here

[Article Digest] Offering Free Trials to Ancillary Buyers
National Health Information LLC, a business-to-business newsletter publisher, bucked stagnant subscription revenues by creating ancillary books, manuals, and reports out of existing content, and then offering ancillary product buyers a free trial to one or more of its $300-$400/year subscription newsletters via email. . . . click here

[Tips] 2010 Changes to Laws Concerning Free Trials and Automatic Renewals
Bill Baird

Critical! US laws about recurring billing (ie. automated payments) and free trials are changing. Review this must-read info from expert Bill Baird right away to see how changes may affect your site. . . . click here