Articles tagged with landing pages

[Sample] Using Big Images and Bulleted Copy on a Homepage - TheLadders.com
TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a "people image" and brilliantly-bulleted benefit copy, probably converts better. . . . click here

[Sample] Consumer Reports Customizes Landing Pages for Organic v. Paid Search Traffic
The testing- and data-driven marketers at Consumer Reports are driving traffic from paid search to a different landing page than the one linked to organic search results. Take a look at how their landing pages could help you increase conversions. . . . click here

[On-Demand] A/B Testing Case Studies of Subscription & Membership Sites
Natalie Myers

See creative samples and results data from seven A/B tests conducted by subscription and membership Web sites including a B2B publisher, a virtual world, an investment advisory newsletter, a personal nutrition site, and an online club for military vets. The average test increased response rates by 25%. You'll see what worked, and what did not. Also includes basic testing guidelines and names of low-cost testing tools. . . . click here

[Sample] Landing Page for Generic Affiliate Campaigns -- Cook's Illustrated
Affiliates are compensated on results only, so you need to give them campaign landing pages that are designed to maximize results. This very-clean design from Cook's Illustrated with no nav bar or other distractions is a great design that may work for you as well. . . . click here

[Tips] How to A/B Test Your Best SEO Landing Pages Without Risk: Top 10 Guidelines

Summary: Nearly 97% of subscription and membership site executives surveyed by Subscription Site Insider say they rely on SEO (Search Engine Optimization) as one of their key tactics to acquire new customers. With A/B testing, you can gain up to 40% more orders from the same amount of search traffic. But, it's scary -- what if you risk your SEO ranking when you test pages? Follow these 10 guidelines, and you'll be safe: . . . click here

[Article Digest] How IMVU Got 15% More Paying Users by A/B and Multivariate Testing its Main Landing Page
Sometimes a seemingly minor change on a landing page can have a significant impact on conversions. IMVU, for example, had no idea that removing the login boxes and buttons in the upper right corner of the page and replacing them with a simple 'Member Login' text link would increase the number of paying users by 10.2%. . . . click here

[Article Digest] How AmericanGreetings.com Increased Free Trial Conversions 30% While Decreasing Cost per Acquisition 20%
Before creating and testing multiple landing pages for several different audience segments, AmericanGreetings.com traffic had two options: to go to the homepage or go to the site's only landing page. . . . click here

[Article Digest] MarketingProfs Gets 35.55% Conversion Rate from Multi-Page Landing Pages
From launch in June 2008 through September 2008, MarketingProfs' online consulting service, 911 Marketing Help, got an average 35.55% of visitors who entered a multi-page landing page to either purchase or opt-in to an email newsletter about the new ancillary. . . . click here

[Article Digest] How BLR Boosted Free Trial Sign-ups from SEO Traffic by 150%
B2B publisher BLR (formerly Business & Legal Reports) boosted free trial sign-ups on key SEO entry pages 150% by testing headlines, copy, navigation options, and registration forms. BLR's marketing team tested three site pages optimized for HR.BLR.com's highest traffic-generating keywords. . . . click here

[Article Digest] Surprising Landing Page Test Results Boost Ancestry.com's Revenue $500,000
Ancestry.com tested three different landing pages for their 30,000+ affiliates to see which would convert more visitors into free trial (w/credit card) users. The existing landing page had averaged a 2.47% conversion rate with qualified affiliate-referred prospects arriving from search marketing efforts. . . . click here