Articles tagged with lead generation

[How-to] Overlay Offer Screens: When to Use Them, 5 Key Factors to Boost Response, and Technology Resources

Learn best practices for using overlay screens as an alternative to pop-up windows for serving email opt-in offers, lead-generation forms, site registration forms, and more. Marketers using the technology have seen opt-in rates increase 25%-100% or more, but you have do it right. Includes five common ways to use overlays, advice overlay timing and placement, design and offer tips, samples of real-life overlays -- plus links to technology resources to get you started . . . click here

[Sample] Registered User Account Set-up Form -- FT.com
Gotta love the way FT.com uses its trademark colors to subtly brand even the otherwise boring forms on its site. Normally we'd call the publisher out for not including any benefit copy whatsoever on this free registration page. But, perhaps that pinkish orange, combined with a 100+ year strong brand, does the trick. Kids, don't copy this at home. Only FT.com can get away with it. . . . click here

[Sample] Free Guest Membership Registration Form -- RealtyTrac
RealtyTrac uses this Guest Membership offer to garner email opt-ins, plus snail mail addresses from site visitors. We like the fact that this form has a strong benefit reminder at the right. Too many publishers forget to include benefit copy on form pages. . . . click here

[Article Digest] Niche Database Publisher Boosts Subs Sales with Radical Redesigns and Free Site Access
When free 14-day trials weren't converting to subscription purchases, IDES, a plastics industry publisher, started re-thinking its subscriber acquisition strategies. First, IDES created a free section on its site that showcased a data sheet database with easy-to-use search functionality. Visitors had to register to access the formerly paid-only database. . . . click here

[Article Digest] How Print Subscription Newsletter Publisher, HCPro, Launched Online Ancillary Revenue Streams of Nearly $2 Million per Year
As of 1998, roughly 75,000 healthcare professionals purchased one or more subscriptions to HCPro's 30 different print newsletter products. But, over a period of four years, only 5,000 had signed up for the company's free online newsletter and it wasn't generating any revenues. . . . click here

[Article Digest] Book Marketing Update Tests $1 Teleseminar as Marketing Device to Sell $19.95/Month Subscriptions
In 2001, Bill Harrison, Publisher at Bradley Communication, found that his postal direct mail campaigns were no longer profitably selling $397 annual subscriptions to the print B2B newsletter 'Book Marketing Update.' He decided to test changing the pricing to $19.95 per month on a recurring basis (the annual offer did not automate renewals). . . . click here

[Article Digest] How The Motley Fool Gained 150,000 Paid Subscribers
Publishing more than 700 free articles per month on the website and through email helped The Motley Fool achieve a 5% free-registrant-to-paid-newsletter-subscriber conversion rate, which earned about $22.5 million in gross revenue per year from 150,000 subscribers. . . . click here

[Article Digest] The Motley Fool Shares Its Email List Building Best Practices
Investment newsletter publisher The Motley Fool captured about 100,000 email addresses per month through free online reports and a less-is-more email-capture approach. Online reports, available through the website and PPC ads, required visitors to enter only an email address to get access. Once they got access a screen asked for more personal information used to target marketing efforts to them. . . . click here

[Article Digest] How to Get Email Newsletter Opt-ins to Purchase $100-$200 Subscriptions Using Low-Cost One-Off Products as Bait
Using low-cost one-off products to bait email newsletter opt-ins into purchasing $100-$200 subs paid off for Element K, a publisher of how-to content for IT professionals, confirming their belief that targeting customers yields far better results than marketing to outside lists. . . . click here