Articles tagged with mobile

[Comparison Chart] Mobile Payment Processors

Interested in taking mobile payments for your subscription site? This mobile payment processors comparison chart gives extremely detailed information comparing six mobile payment solutions including iTelebill and PaymentPin. Find out if premium SMS and direct account billing are offered as well as fees and sign-up requirements. . . . click here

[Checklist] Marketing and Selling iPad Apps

With the growing popularity of iPad, every publisher should be considering how to produce iPad apps for their customers. There's a science to growing app profits and it starts with taking very specific steps both pre-launch and in the marketing and sales of the app. From pricing to getting customer data, our five-page checklist takes you through the steps to make sure your are maximizing your app profits. . . . click here

[On Demand] Subscription App Publishers Reveal Sales Secrets

Guest starring Popular Science's Mike Haney and SpeedDate founder Simon Tisminezky, this 42-minute on-demand webinar reveals:

Pricing: Which prices work best for content apps.

Offers: Discounts, "sale", extended term, and premium offers buyers respond best to.

Marketing: How to aggressively promote app sales.

Working with Apple

Subscriber Privacy: Clever ways to get buyers to agree to give you their contact info.

Metrics: What you can measure, what you can't, and how to use the numbers to improve your promotional tactics

. . . click here

[Case Study] Mobile Publisher Uses Browser-Based Tech, Not Apps, to Create Premium Magazines for Any Device

Mark Edmiston, former CEO of Newsweek and founder of M&A firm The Jordan, Edmiston Group, describes his new mobile publishing venture. See why the company chose browser-based technology, not apps, to deliver content, and why they've set aside 35% of subscription revenues to pay content contributors. Also includes a Facebook sweepstakes campaign that generated up to 1,000 free-trials a day . . . click here

[Article Digest] PCI Council De-Lists Mobile Payment Applications While it Formulates Standards
Some mobile payment applications previously approved by the PCI Security Standards Council have been delisted by that group as it works out comprehesive guidelines for securing mobile payments according to PCI standards . . . click here

[Article Digest] Magazine iPad & iPhone App Pricing: Most Under $5
Print magazines are testing apps offering single issue sales. On Wednesday, May 26, 2010, Wired Magazine launched an iPad edition for $4.99. Within 24 hours, it had 24,000 downloads (estimated gross $119,760.) . . . click here