Articles tagged with newspapers online

[Article Digest] Local Newspaper Sells $77,000 in Online Ads by Packaging SEO with Ad Placements
News Tribune, a Missouri-based newspaper, generated $77,000 in online ad sales within one week by offering a bundled ad program to 15 exclusive advertisers. The bundle included 25,000 monthly online ad positions within local news story pages and "enhanced status" on search results pages within the site. . . . click here

[Article Digest] How Local Newspapers Get 58% of Prospective Advertisers to Advertise Online
Want to get 58% of advertisers who meet with sales staff to purchase online advertising? Local, Minnesota-based newspaper, the Hutchinson Leader, got that result when switching from several small ads to one or two large 'skyscraper' ads in the right column. . . . click here

[Article Digest]How to Generate Over $200,000 in Online Advertising by Bundling Ads with SEO Pages
Tacoma News Tribune and Palm Beach Post, two local newspapers, combined sold $670,000 in online ads by packaging display ad impressions with a search-engine-optimized 'Business Profile Page' to a limited number of advertisers. . . . click here

[Article Digest] Atlanta Journal Constitution Tests Selling Digital and Print Content Online
As Director of Information Services for AJC.com, Ginny Everett focused on developing new online revenue streams for the largest newspaper in the Southeastern U.S. She tested three types of offers: . . . click here