Articles tagged with overlays

[Marketing Case Study] Dow Jones Local Media Group Tests Overlays to Turn Newspaper Visitors into Paying Online Subscribers

Although 99% of online dating sites use overlays to garner more email opt-ins and free registered users, it's not a tactic we see used very often by mainstream subscription publishers. So we were thrilled when Insider Member Kurt Lozier, SVP Dow Jones Local Media, offered to share his early-stage test results for eight local newspaper sites. Yes, includes sample screenshots and lessons learned. . . . click here

[Case Study] How Christianity Today Targets Specific Church Roles Through a Network of 8 Paid Content Sites

Christianity Today launched its first subscription site in 1999. Today, the nonprofit publisher operates eight paid content sites that account for roughly 40% of the organization's total revenues. Insider spoke with Cory Whitehead, Director of Brand and Digital Marketing, to learn how they identify opportunities for new subscription sites, and why they also offer pay-per-download content in addition to subscriptions for all their sites.

In this Case Study you will also learn:

- Why they spend about 50% of their marketing budget on PPC search ads

- How a simple change to a site's Facebook page generated 5% of monthly revenue in January

- How they're generating 20% of free trial signups through an overlay screen for first-time visitors

. . . click here

[How-to] Overlay Offer Screens: When to Use Them, 5 Key Factors to Boost Response, and Technology Resources

Learn best practices for using overlay screens as an alternative to pop-up windows for serving email opt-in offers, lead-generation forms, site registration forms, and more. Marketers using the technology have seen opt-in rates increase 25%-100% or more, but you have do it right. Includes five common ways to use overlays, advice overlay timing and placement, design and offer tips, samples of real-life overlays -- plus links to technology resources to get you started . . . click here