Articles tagged with pricing

CASE STUDY: SportsBettingProfessor.com Wins With Affiliate Marketing and Low-Ball Pricing

While there's a clear niche for information on sports gambling, most PPC advertisers won't open campaigns for them. Yet SportsBettingProfessor.com has been able to thrive, mainly through the use of affiliate marketing and low-ball pricing. Co-owner Mike Zenga spoke to us about how he pays his affiliates, the results of his pricing tests, his use of welcome videos and overlays, and why being different was more successful than copying other sites. . . . click here

[Financial Model] Membership/Subscription Site Business Model & Workbook

A $495.00 value. Don't launch a new site, buy an existing site, or finalize marketing plans before running the numbers with this eight-page, pre-formatted Excel spreadsheet. Budgets up to 24 months. Shows both cash and accrual P/L. Also includes 38-page instructional workbook PDF. . . . click here

[Toolkit] Pricing Psychology & Tactics

This toolkit will help you determine the best price for your products. It includes a 90-minute video pricing bootcamp with Insider founder Anne Holland. The video covers the top 7 price point psychology secrets, results from 5 real-life pricing tests and more. Also enjoy our PDF special report on picking the best pricing for your subscriptions or memberships. . . . click here

[Calculator] Pricing Group Subscriptions

This Subscription Site Insider Group Pricing Calculator Excel download will help you play with the numbers when pricing group subscriptions and site licenses and see what makes sense for your bottom line. . . . click here

[On-Demand] Paywall Optimization: How to Improve Your Subscription Conversions

In this recorded presentation, Anne Holland tells you how to change your paywalls so you sell more subscriptions. Includes guidelines on the amount of free-vs-fee content on your site, the paywall pathway, entry strategies that work best, paywall design tips, and pricing layout psychology. 45-minutes. . . . click here

[Powerpoint Download] Subscription Paywall Optimization Guidelines

Use Insider's exclusive 34-slide presentation deck to print out handouts, train your team, and as the basis to create your own presentations about what needs to be fixed for your company's paywalls and barrier pages. . . . click here

[Tips] 7 Proven Secrets to Subscription & Membership Site Growth

Start growing your business today with these seven proven secrets of successfull subscription and membership sites. Includes tactics for improving retention, generating referrals, optimizing your paywall placement, and more . . . click here

[Article Digest] Magazine iPad & iPhone App Pricing: Most Under $5
Print magazines are testing apps offering single issue sales. On Wednesday, May 26, 2010, Wired Magazine launched an iPad edition for $4.99. Within 24 hours, it had 24,000 downloads (estimated gross $119,760.) . . . click here

[Article Digest] BizWorld Shares Advanced Renewal Marketing & Pricing Best Practices
BizWorld, Inc., publisher of monthly online paid newsletters Technology Transfer Tactics and IP Marketing Advisor, got the highest return from its advance renewal offers by leveraging price and premiums while being careful about timing and who they sent offers to. . . . click here

[Article Digest] How to Increase Subscription Prices While Attracting More Subscribers
Adding value, above all else, was an absolute must when PreachingToday.com, a subscription-based resource for preachers, increased subscription prices by 60% in 2006. Packaging the price increase with a site re-launch enabled them to add new features. . . . click here

[Article Digest] 5 Best Practices for Launching and Raising Prices with No Adverse Effects and Healthy Renewal Rates
Founder Phil Binkow filled a gap with The Accounts Payable Network, an online business information subscription for accounts payable departments. Deploying five best practices convinced 2,200 Fortune 1000 executives to subscribe within 18 months of launch date, and to renew even after a $100 rate hike: . . . click here

[Article Digest] Niche B2B Publisher Tests Two Paid Email Newsletter Launches
Niche B2B publisher Business Valuation Resources already published a paid print newsletter and five online-only paid database services in 2002 when the publisher decided to try launching two different paid subscription email newsletters. Both were targeted as new cross-sales to the firm's in-house list of customers in the M&A field. . . . click here