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[Article Digest] Inside Washington Publishers Upsells Print Newsletter Subscribers to Add-On Premium Content Sites
When Inside Washington Publishers decided to launch premium websites to compliment its paid print newsletters, the company did not want to cannibalize an already-successful business model. Also, prior tests had shown that print subscribers to its law-related information didn't like email editions - print was more valuable. . . . click here
[Article Digest] Hearst Magazines Uses A/B Testing to Generate 2.2 Million Print Subs from Online Channels
Hearst Magazines used online testing and database marketing to get 2.2 million print subs from online sources in 2008. Continually testing different pricing, creative, and marketing messages online and making changes according to the results was a big key to its success. . . . click here

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