Articles tagged with recurring billing

[On-Demand] New Laws on Recurring Billing & Trial Offers -- How to Stay Out of Trouble

Practical guidelines for complying with US laws and regulations for paid membership sites, subscription sites and continuity clubs offering auto-renew and/or trial offers requiring a credit card. Non-compliance may result in fines or losing your merchant account. Guest-starring expert attorney Lisa Dubrow, Esq. Updated as of Dec 2010. Includes 60-minute workshop video plus 43-slide presentation deck. . . . click here

[Regulation Excerpt] Federal Reserve's Regulation E: For Sites Accepting Debit Cards

With 52% of new US subscriptions being started on debit cards, you can't afford to fall afoul of Federal Reserve rules for processing debit card auto-renewals. Insider has excerpted the most pertinent section of the regulation for you to download . . . click here

[Regulations] 'Restore Online Shoppers Confidence Act': Rules for Online Offers and Data Pass
by Lisa Dubrow

Download the Dec. 2010 law signed by President Obama that places restrictions on passing customer data to third parties after a transaction, and sets guidelines for subscription offer disclosures . . . click here

[Tips] FTC's 'Clear and Conspicuous' Standard for Online Marketers

Avoid common mistakes that could get your subscription marketing labeled "deceptive" by the FTC. Download these guidelines on offers and required disclosures, such as the "Four Ps": Prominence, Presentation, Placement, Proximity . . . click here

[Sample] Auto-Renewal Reminder 'Subscription Notice' Sent Via Postal Mail -- The New Yorker
Subscribers to The New Yorker get both print and online access combined. The publication has been trying to get as many new subscribers signed up on auto-renew as possible. Instead of sending a renewal notice, they mail out this personalized "subscription notice" to auto-renew customers. . . . click here

[Article Digest] How Beer Business Daily Gets 90% Renewal Rates
Useful information sent daily and written as concisely as possible was the key to Beer Business Daily's more than 90% renewal rate for a $380/year email newsletter sent to beer industry executives. Keeping the price high allowed the team to attract a readership serious about industry news. . . . click here