Articles tagged with renewals

[Sample] Early Renewal Email Offer -- Carbonite
Encourage retention by offering subscribers an incentive for renewing their subscriptions early. See an example email and landing page from the online computer-backup service Carbonite. . . . click here

[On-Demand] Renewals: How to Improve Member Retention & Reduce Churn
Anne Holland

Insider's exclusive 50-minute training video outlines proven tactics to raise renewal rates and reduce churn for both month-to-month and annual subscriptions--and at the same time, your site's profitability. . . . click here

[Checklist] Renewals & Retention Optimization

Use this 5-page checklist to review how your site's renewal and automated billing procedures can be improved so you get a higher renewal rate, with fewer declines, cancels, and charge-backs. This is essential for any membership site wishing to reduce churn. The checklist covers: marketing activities, email programs, metrics to review, content/editorial tasks, and customer service. Plus, also covers site license renewal activities. . . . click here

[Sample] Direct Postal Mail Renewal Notice & Credit Card Update Form -- Golf Odyssey
Many states now require you to send a printed renewal notice before auto-billing six-month or annual subscriptions. Here's an example of such a letter that also gets subscribers to update their credit card info, so you avoid credit card breakage when you submit those bills. . . . click here

[Powerpoint Download] Renewals 101: 35-Slide Tutorial

Get your own copy of Anne Holland's 35-slide deck on how to raise renewal rates and reduce churn for month-to-month, annual and site license accounts. Useful for internal training and strategizing. Renewals are the secret to your site's profits! . . . click here

[Article Digest] How Beer Business Daily Gets 90% Renewal Rates
Useful information sent daily and written as concisely as possible was the key to Beer Business Daily's more than 90% renewal rate for a $380/year email newsletter sent to beer industry executives. Keeping the price high allowed the team to attract a readership serious about industry news. . . . click here

[Article Digest] Using Customer Service to Increase Renewal Rates
The Healthcare Intelligence Network used consistent customer service tactics to increase renewals to its subscription-based content site for health management executives. They began retention efforts with a welcome email, and then sent welcome packets with discount offers. . . . click here