Articles tagged with seo

[Case Study] Vertical Search Engine Triples Paying Subscribers and Grows Prospect Database 10x with 'Freemium' Model

IDES is a vertical search engine for the plastics industry that's attracted 310,000 free users and 9,000 paying members with premium features to make engineers, designers and product fabricators' lives easier. Insider spoke with the director of business development and the marketing manager to learn why the site's freemium model was crucial to its growth, and why they've tightened registration requirements to generate more qualified prospects for targeted upselling. . . . click here

[On-Demand] SEO Research for Paid Content Professionals

Check out this SEO overview for ideas you can implement today--including the five factors proven to move the SEO-revenue needle. Many of these ideas are free or low-cost, easy to get started with (you can even have your intern start on some of them this afternoon), and all will help improve your results and differentiate you from the competition. . . . click here

[PowerPoint Download] SEO Guidelines for Subscription Sites: Building Inbound Links - UPDATED

Inbound links are one of the most important contributors to your site's search rankings. Discover how the search bots judge a "quality" link, and how you can use articles, widgets and video to attract more links from bloggers, media sites and other important webpages. . . . click here

[PowerPoint Download] SEO Guidelines for Subscription Sites: On-Site Changes - UPDATED

77% of membership and subscription sites say they rely heavily on search engine traffic for sales; but, only a fraction have search-engine-friendly sites. Discover how to change your site so search engine 'bots will find it. . . . click here

[Tips] How to A/B Test Your Best SEO Landing Pages Without Risk: Top 10 Guidelines

Summary: Nearly 97% of subscription and membership site executives surveyed by Subscription Site Insider say they rely on SEO (Search Engine Optimization) as one of their key tactics to acquire new customers. With A/B testing, you can gain up to 40% more orders from the same amount of search traffic. But, it's scary -- what if you risk your SEO ranking when you test pages? Follow these 10 guidelines, and you'll be safe: . . . click here

[Article Digest] 60% of Consumer Reports Online's 494,000 Paid Subscribers Prefer Annual to Monthly Offer
As of November 2000, ConsumerReports.org had 494,000 paid subscribers. Roughly 60% chose the $24 per year vs $3.95 per month subscription option. General Manager John Sateja said only 25% of online subscribers also subscribed to the print magazine and that the online version appealed to an early 40s demographic while people in their mid-50s bought the print. . . . click here

[Article Digest] How Simply Audiobooks Tests To Ensure Launch Success
Canada-based Simply Audiobooks launched a series of tests to ensure the success of its Netflix-like subscription product launch in the U.S. First, they tested search engine optimization techniques. Changing the homepage's title tag from "audio book rentals" to "free audio book" increased the site's search ranking for "audio book" from the sixth page of search results to one of the top 10 positions on page one. . . . click here

[Article Digest] How Econsultancy Uses Social Marketing to Grow SEO Traffic
Econsultancy, an online marketing education site, used relevant keyword searches to find relevant social media channels in which to participate. Next, the site tested each channel to see which one had the highest ROI. . . . click here

[Article Digest] How BLR Boosted Free Trial Sign-ups from SEO Traffic by 150%
B2B publisher BLR (formerly Business & Legal Reports) boosted free trial sign-ups on key SEO entry pages 150% by testing headlines, copy, navigation options, and registration forms. BLR's marketing team tested three site pages optimized for HR.BLR.com's highest traffic-generating keywords. . . . click here

[Article Digest] How KnittingDaily.com Got Page One Organic Search Ranking for Keyword 'Knitting Socks'
Trying to get on page one of organic search rankings for a particular keyword? Here's how KnittingDaily.com did it: First, they created a free ebook out of re-purposed content. Then, they infused its title with keywords. . . . click here