Articles tagged with site licenses

[Case Study] How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work

Insider's exclusive interview with Nadav Malin, President, BuildingGreen.com, reveals how the 20-year-old newsletter publisher used its reputation as an unbiased source of sustainable-building news and analysis to create a suite of online subscription products. Plus, he explains how they use that in-house expertise to attract custom writing and website development work from government, non-profit and publishing-industry clients. He also explains how strong relationships with long-time subscribers help them find a "champion" within the largest architecture firms to promote site-license sales, which account for 30% of subscription revenues . . . click here

[On-Demand] Renewals: How to Improve Member Retention & Reduce Churn
Anne Holland

Insider's exclusive 50-minute training video outlines proven tactics to raise renewal rates and reduce churn for both month-to-month and annual subscriptions--and at the same time, your site's profitability. . . . click here

[Case Study] How a B2B Info Services Provider Turns $300 Online Subscribers to $60,000 Corporate Accounts

See how RISI grew from B2B trade publishing roots into the leading information services company for the pulp and paper industry. Insider spoke with Matt Graves, SVP Pulp & Paper Division, and Thom Smith, Director of Marketing, to learn how the company combines direct marketing with a corporate sales force to step up customers from $300-$400 online news subscriptions to $50,000+ corporate site licenses for a portfolio of services . . . click here

[Article Digest] How getAbstract Sells $299 Subscriptions to an Online Library of Business Book Summaries
getAbstract has created an online subscription library of 5-page summaries of popular business books in English, German and Spanish. Book publishers and authors are not compensated, but hope the summaries entice more hard copy purchasers. . . . click here

[Article Digest] How Books24x7 Sells Site Licenses to Large Organizations
Books24x7, an aggregator of digital versions of business and technical books, wanted to sell site license subscriptions to its online database to the Global 2000 (giant organizations) which would hopefully buy 1,000 or more seats per order.Instead of trying to be all things, the company first launched a targeted offering, ITPro, focused on books solely for the IT job function. . . . click here

[Article Digest] How Beer Business Daily Gets 90% Renewal Rates
Useful information sent daily and written as concisely as possible was the key to Beer Business Daily's more than 90% renewal rate for a $380/year email newsletter sent to beer industry executives. Keeping the price high allowed the team to attract a readership serious about industry news. . . . click here