Articles tagged with social marketing

[PowerPoint Download] Social Marketing How-to: Twitter

Optimize your Twitter account with the practical advice in this how-to presentation. See why it's crucial to use branded company accounts, when to use more than one Twitter account; and how to make bios and profile images work harder for you. Includes examples from B2B and B2C subscription sites . . . click here

[Tips] Social Marketing How-to: Google Groups

Google Groups carries on the legacy of Usenet discussion groups. Although there are thousands of active groups, it's not a channel for everyone. Learn which niches are a good fit for Google Groups, the platform's key factors for subscription sites, and Insider's 4 recommendations for the channel. . . . click here

[PowerPoint Download] Social Marketing How-to: Yahoo! Groups

Old-school, but still effective -- See how Yahoo! Groups provide online and email-based networking that can be more effective than Facebook for some niches. Includes key factors for subscription sites, a mini-Case Study, and four steps to get started. . . . click here

[Case Study] Facebook Integration Fuels Growth for Genealogy Research/Social Networking Membership Site

Discover how FamilyLink.com piggybacked on Facebook's popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke with CEO Paul Allen, an online subscriptions pioneer who previously founded Ancestry.com, to learn how the site attracts a flood of referrals from Facebook, and how it uses email updates to generate leads for its paid memberships. . . . click here

[Article Digest] How Econsultancy Uses Social Marketing to Grow SEO Traffic
Econsultancy, an online marketing education site, used relevant keyword searches to find relevant social media channels in which to participate. Next, the site tested each channel to see which one had the highest ROI. . . . click here

[Article Digest] Ode Magazine Increases Digital Subs 10-Fold with Aggressive Social & Email Marketing
Ode, a magazine about positive social, environmental, and economic change, grew its digital subscriptions 10-fold in six months through email marketing to new subscribers, renewal subscribers, domestic subscribers, and international subscribers. . . . click here