Articles tagged with social media

social mediasocial media HOW-TO:Drive Traffic With Pinterest While Protecting Your Premium Content

Whether you like it or not, Pinterest is exploding, which means it can drive huge amounts of traffic to your site as well as corrupt your paywall. This how-to gives you three easy ways to protect your brand and premium content while using Pinterest to increase site traffic and search rankings. In addition, subscription and membership sites interested in marketing through Pinterest will learn what five steps they need to implement. Plus, learn what makes a great "pin," with creative samples from B2C and B2B sites! . . . click here

[How to] Getting Your Content on LinkedIn Today

LinkedIn Today can drive you tons of traffic -- for free. But it takes more than just adding a "share" icon to your site. Discover more about the algorithm that makes some stories shoot to the top of LinkedIn Today headline results, and learn 9 specific steps you should implement to optimize your content for LinkedIn Today and get your content the attention it deserves… . . . click here

[Case Study] How Christianity Today Targets Specific Church Roles Through a Network of 8 Paid Content Sites

Christianity Today launched its first subscription site in 1999. Today, the nonprofit publisher operates eight paid content sites that account for roughly 40% of the organization's total revenues. Insider spoke with Cory Whitehead, Director of Brand and Digital Marketing, to learn how they identify opportunities for new subscription sites, and why they also offer pay-per-download content in addition to subscriptions for all their sites.

In this Case Study you will also learn:

- Why they spend about 50% of their marketing budget on PPC search ads

- How a simple change to a site's Facebook page generated 5% of monthly revenue in January

- How they're generating 20% of free trial signups through an overlay screen for first-time visitors

. . . click here

[On Demand] Paid Subscription Marketing via Facebook Ads: Best Practices for Ads & Landing Pages, Plus Real-Life Examples

Facebook ads are going to be even more important than Google ads for many audience development pros and membership site marketers. But, you can waste a lot of money if you don't know what you're doing. See best practices for designing ads and landing pages, plus get tips on audience targeting, bid management, and campaign monitoring to determine ROI . . . click here

[Case Study] B2C Boating Enthusiast Site Combines Magazine-Style Articles with Multimedia Content to Attract Subs and Ad Revenues

Publisher Glen Justice describes how Mad Mariner created a successful consumer boating enthusiast site with a hybrid business model. Discover how their experiments with social media and audience surveys are driving lots of traffic -- and see our five suggestions for how they could improve lead gen, conversions, site design, and ad sales.

. . . click here

[Checklist] Maximizing Online Public Relations For Year-Round Impact Requiring Little Work

Your 5-page checklist includes over 50 items to help prepare an online public relations strategy, incorporate social media and multimedia, decide whether to use a paid or free PR release service, optimize your press releases, get your network to cover your news and track & measure performance. . . . click here

[PowerPoint Download] Social Marketing How-to: Twitter

Optimize your Twitter account with the practical advice in this how-to presentation. See why it's crucial to use branded company accounts, when to use more than one Twitter account; and how to make bios and profile images work harder for you. Includes examples from B2B and B2C subscription sites . . . click here

[Case Study] How One Niche Site is Shifting Gears Mid-Recession to Find New Revenue Streams and Marketing Channels

Since 2001, the Nurse Entrepreneur Network has served a targeted niche--the nurse who is looking to branch out from traditional nursing career options and build an independent business. Subscriptions sales have been hit hard by the recession, so the publisher is fighting back by launching ebooks and marketing through social media. . . . click here

[Article Digest] How Econsultancy Uses Social Marketing to Grow SEO Traffic
Econsultancy, an online marketing education site, used relevant keyword searches to find relevant social media channels in which to participate. Next, the site tested each channel to see which one had the highest ROI. . . . click here