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[Article Digest] FanTeamLink Proves Sports Fans Will Pay for an Email Newsletter - If the Newsletter and Marketing Are Niche-Relevant
Since the mid-90s Pivotal Communications ran a for-fee press release distribution service, MediaTeamLink, to help collegiate and professional teams get news out to journalists. Next, CEO Bruce Piefke decided to launch a paid email newsletter service to distribute this and other news to their avid sports fans. . . . click here
[Article Digest] How Rivals.com Squashed a 20% Attrition Rate to Sell Seasonal Content Year-Round
In 2001, this college sports fan website re-launched as a subscription only product, offering the 'inside scoop' behind a pay wall. Month-to-month subs at $5.95 gave access to content about one chosen team; $9.95/month gave network-wide access to all team content. . . . click here

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