Articles tagged with surveys

[Article Digest] PreachingToday.com Grosses ~$400,000 Selling Subscriptions to Preachers
TheWeb team at Christianity Today, founded in 1956 by Billy Graham, discovered 20% of traffic to their eponymous, ad-based consumer site was from professional pastors. The organization already had success selling offline media (books, audiotapes) via offline channels (print ads, etc.) to preachers, so they knew preachers would pay for content. . . . click here

[Article Digest] How BaseballHQ.com Uses Content Strategies to Grow Subs 20% Each Year, Compete with Low-Priced & Free Alternatives
BaseballHQ.com, a fantasy baseball subscription site, grew its paid subscriber base 20%-25% annually by investing in high-value content and multi-channel marketing. Publisher Ron Shandler and his team knew creating highly-valued content was the only way to beat low-priced and free competitors. . . . click here

[Article Digest] How to Use Free Gifts to Boost Longer-Term Subscriptions
Recipe site, Allrecipes.com, used free gifts to get site visitors to choose longer-termed subscriptions at the launch of its first paid subscription offering. First they budgeted a line item substantial enough to cover the cost of the year-long promotion. . . . click here

[Article Digest] How NASCAR Converts Free Users to Paid Subscribers by Offering Special Perks and Insider Benefits
Despite NASCAR's fame, competing with abundant free content (including its own free site content) made it hard to attract paying subscribers. To lure hard-core fans, Scott Bailey, VP & GM Turner Sports Interactive, offered specialized content, activities, and rewards. . . . click here