Articles tagged with telemarketing

[Tips] 7 Proven Secrets to Subscription & Membership Site Growth

Start growing your business today with these seven proven secrets of successfull subscription and membership sites. Includes tactics for improving retention, generating referrals, optimizing your paywall placement, and more . . . click here

[Article Digest] How Simply Audiobooks Tests To Ensure Launch Success
Canada-based Simply Audiobooks launched a series of tests to ensure the success of its Netflix-like subscription product launch in the U.S. First, they tested search engine optimization techniques. Changing the homepage's title tag from "audio book rentals" to "free audio book" increased the site's search ranking for "audio book" from the sixth page of search results to one of the top 10 positions on page one. . . . click here

[Article Digest] B2B Publisher Gets Free Trial & Subscription Conversions by Slicing Higher Priced Subs into Lower Priced Subs
SafetySmart.com sliced information from its $1,000-per-year database into two lower-priced subscriptions in hopes that more HR professionals would subscribe and eventually upgrade to the full database. The team developed 15-20-minute web-based, how-to demonstrations to garner interest in the new products. . . . click here

[Article Digest] Boost Revenue Using Relevant Content and Multi-Channel Marketing
LoanToolbox, a subscription-based training site for mortgage brokers, increased revenues 10% partially by creating highly-relevant site tools and resources, including an audio conference about how to survive the credit crunch. Using email to promote the free conference, they got 2,800 registrants and several new leads. . . . click here

[Article Digest] How BLR Increased Multi-year Subscriptions 10% with Better Sales Team Training
BLR, a B2B information company, created a 71-page sales interview guide for its sales reps. The goal was to improve results by training them to listen to prospects and respond with questions instead of mechanically going through a series of questions at the beginning of a sales pitch. . . . click here