Articles tagged with user generated content

[Case Study] MapMyFitness: How to get 180,000 Paid Buyers & 30,000 Tell-a-Friend Referrals Per Day for User-Generated Content

Is your company wed to a particular publishing platform or revenue model because "we've always done it this way"? Be inspired by our exclusive Case Study of MapMyFitness, profiting from being truly agnostic. They are agnostic toward platform -- publishing mobile apps, websites and printed materials. They're agnostic toward revenue models, selling ads, app downloads, and recurring site memberships not to mention non-content ecommerce products. And their sales are doing just fine, thank you very much. Plus, you've got to love their social marketing focus -- they get 30,000-40,000 'tell-a-friend' referrals per day! . . . click here

[Article Digest] How BaseballHQ.com Uses Content Strategies to Grow Subs 20% Each Year, Compete with Low-Priced & Free Alternatives
BaseballHQ.com, a fantasy baseball subscription site, grew its paid subscriber base 20%-25% annually by investing in high-value content and multi-channel marketing. Publisher Ron Shandler and his team knew creating highly-valued content was the only way to beat low-priced and free competitors. . . . click here

[Article Digest] Zagat Survey Adds Web 2.0 Content, Gets 14% Lift in New Paid Subscribers
Zagat Survey, an online restaurant and hotel reviews/ratings site, didn't have enough free content to attract new site visitors. So the marketing team decided to research sites offering similar content for free, and then survey existing subscribers about what they would like to see added to the site. . . . click here