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Email List Valuations: What's Your Opt-in Email List Worth as a Media Property on the M&A Marketplace Today?
Email List Valuations: What's Your Opt-in Email List Worth as a Media Property on the M&A Marketplace Today?See the eight critical factors that determine how much a buyer would pay to acquire your site's opt-in email list. Plus, advice for buyers on assessing a list's value. . . . click here
How Does AdSense (or Other Ad Network) Revenue Affect Your Site's Worth on the M&A or Private Equity Marketplace?
How Does AdSense (or Other Ad Network) Revenue Affect Your Site's Worth on the M&A or Private Equity Marketplace?AdSense sites tend to get dismaying low valuations. Far lower, certainly, than subscription sites and sites that sell ads directly to sponsors. This valuation primer explains why and offers three specific solutions to the problem. AdSense revenues may be a great addition to your subscriptions. Investors love hybrid model sites, but you have to build your business carefully. Learn how. . . . click here

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